When it comes to advertisers and their relationships with their advertising and media agency partners, change may not be all it’s cracked up to be. Or, to put it another way, some change is good but too much can be decidedly anti-productive.
Memories of Norman Berry
25 March 2014
This week’s post is less topical than most and more personal – but I hope interesting. Four years ago last Sunday one of my professional heroes, and the person who taught me more than any other about the advertising business died. His name was Norman Berry.
Why Xaxis Needs a Whyaxis
18 March 2014
The problem with Xaxis – the WPP-owned media technology business – is that no-one seems to have worked out that it needs a Whyaxis to make it complete.
Media Metrics and Swill Buckets
11 March 2014
Ping! The Cog Blog’s proprietary programmatic search algorithms (fine-tuned to search for native opportunities) uncover yet another interesting article swilling around in what George Orwell would no doubt call the swill bucket of advertising and media-related content. This one is on the challenges facing the newspaper (sorry, newsbrand) business by MediaCom’s Chief Strategy Officer Sue Unerman.
Sell the Hole, Not the Drill
05 March 2014
Writing a blog has its ups and downs. On the upside, there are several handsome, well-informed, intelligent people who mail me, or comment on my site to say how much they enjoy what I write and how much they agree with me. Clearly these are people of taste and distinction.