Digiday carried a piece this week on how many unhappy people there are in agencies. They quote Havas Media’s Global CEO, Andrew Benett pointing out how poor they (he means agencies in general I imagine as opposed to this being a condition exclusive to Havas) are at looking after their people: “For organizations whose biggest capital is people, agencies don’t spend a lot of time thinking about how to make people happy”.
Better Together
17 September 2014
Despite the headline this post has nothing to do with independence for Scotland (in just 13 words I’ve managed to lose half my loyal readership; and confuse the heck out of those reading outside what we can still for a couple of days at least call the UK, let alone those reading this after the referendum results are known on September 19th). Rather it’s about the benefits of collaboration in audience measurement (that’ll get them flooding back…!).
Advertisers Speak Out
11 September 2014
It is unusual for individual advertisers to contribute to media industry debate. When they do, their comments are generally made anonymously and via their trade bodies: organisations like the ISBA in the UK, the ANA in the US, and the WFA globally. Furthermore, those engaging via the trade bodies tend to be few in number and drawn from a small pool of engaged and well-informed practitioners. So the recent announcement from the WFA (World Federation of Advertisers) on digital trading, quoting several prominent advertisers is certainly worthy of note.
How to Start (and Sell) a Media Agency
04 September 2014
There’s a much-reposted piece out there on how to start a creative agency. Clearly the world needs a companion piece on media; and equally clearly it’s up to The Cog Blog to deliver such a thing. So, in the unlikely event that there are still people whose life-long ambition is to start a media agency, The Cog Blog offers this cut out and keep (we suggest you print it first) guide to attaining your dream.