25 June 2015
This post is based on a piece published on Mediatel earlier this month in support of a debate supported by Enreach.
Disclosure: I am one of the Founders of Enreach.
Ever since the first man clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has under-pinned much of the discussion and debate. Who’s in charge?
18 June 2015
And so the play continues towards the endgame. With some unimaginably large percentage of US/global media spending up for review the week has brought new revelations around what is fast moving from being an arcane discussion into something close to front page news.
11 June 2015
A couple of weeks ago we reported on the epidemic of media pitches sweeping across the business. If there’s one thing that’s guaranteed to invoke something close to hysteria amongst advertising journalists it’s new business pitches, so you can well imagine the excitement levels, at least in the US.
03 June 2015
Following hot on the heels of the flood of media agency pitches featured earlier this week in The Cog Blog comes the news that two WPP operating companies have made the short-list for the strategic planning component of the Coca-Cola US media account. One is MediaCom, the other is not Mindshare, nor is it MEC, nor Maxus – but Ogilvy. Read more
01 June 2015
Something very strange is happening. Pretty well every large advertiser you’ve heard of has put its media account up for review over the last few weeks. According to AdAge, the list includes General Mills; Sony; 21st Century Fox; Procter and Gamble; Unilever; Coca-Cola; Volkswagen; Johnson and Johnson; L’Oreal. There may very well be some I’ve missed.