The Cog Blog is on a short break – back in early September.
Simplicity and Creativity
14 August 2015
An earlier version of this post was commissioned by and appeared on the IAB’s UK site
If there’s one thing I’ve learned over the years it is that we love to complicate things. And if there’s a second thing, it’s that if we want our customers to buy whatever it is we’re selling we need to be able to communicate the complex simply.
Coca-Cola’s Hybrid
06 August 2015
Congratulations are due to Universal McCann; the agency has triumphed in the first of the mega reviews to declare a result. UM has won Coca-Cola’s business in North America, beating Starcom (the incumbent) and Mediacom amongst others.