This post is loosely based on a speech given to the ‘Programmatic Buying in Scandinavia’ Conference on 26^th November.

If there is one word that can be said to sum up our industry’s love of jargon it must be ‘Programmatic’. Put 20 media people in a room and you’ll emerge with at least 25 definitions. Read more

It seems that most weeks bring yet another draw-dropping story from the wacky world of digital advertising. We’ve had bots, fraud, trading desks buying inventory from themselves, and a host of other wonders.

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Last week the great and the good in TV and radio audience measurement from around the world met at the annual asi conference. This was the 25^th annual asi event – so many congratulations to Mike Sainsbury and his team. In the interests of full disclosure, I am one of the people who help Mike, and this year I chaired the advertising session within the TV part. Read more

There has always been tension between those who plan and those who buy; and I am in no doubt that the tension survives whatever titular changes have occurred over recent years. Read more