Almost four weeks into the year and already two of my hopes for 2016 lie in tatters.

Way, way back on January 6^th (remember then? It was great to be alive wasn’t it? Such an air of optimism, such an air of hope) I said I hoped that 2016 would see agencies change behaviours from making money unofficially to proving their worth to clients and getting paid fairly by them.

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A few days ago the notion of ‘advertising moments’ had a moment. ‘The New York Times’ carried a piece on the topic which as good as anointing the thought with a powerful mix of mainstream recognition and due authority. Read more

This week I was very flattered to be asked to address the annual conference of the Portuguese advertiser association, APAN. These comments reflect some of the remarks I made there. Read more

Welcome to 2016 and the season for predictions. As usual, our industry hasn’t disappointed, scattering predictions around with all the confidence of people knowing that no-one will ever hold them to account in 12 months’ time.

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