It may just be my imagination but we haven’t been hearing quite so much from our old friends the agency trading desks lately.

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The media business really doesn’t do considered moderation. “Twitter is the marketing tool of the future.” “Twitter is finished.” “Social media marketing is the answer to all of mankind’s problems.” “Social media couldn’t sell an iceberg to a polar bear.” “TV is dead”. “TV revenues continue to grow.”

 And so on. Read more

The adblocking issue doesn’t look like it’s going away anytime soon. You can always tell when a subject is discussed at numerous conferences that it’s becoming a part of the furniture. Talking about it is so much easier than fixing it.

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I receive all sorts of junk mail. In amongst the ones congratulating me on being voted an International Woman of Distinction, and the un-turn-down-able offers to train to be a certified nurse are those selling me various ‘sophisticated’ email marketing services. Just the thing for my business you would have thought, although the authors do rather let themselves down by addressing me by the wrong name, and assuming BJ&A sells manufacturing equipment. Read more

‘The Independent’ and its sister ‘The Independent on Sunday’ have announced that they will cease to exist in paper form from later this month. Both will become digital-only titles. The stable’s little sibling ‘The i’ will be sold to Johnson Press where one imagines it will continue in print form. Read more