On the back of their Procter and Gamble win last year, earlier this month Omnicom Media Group announced that it is opening a third media agency to sit alongside OMD and PHD. The new network called Hearts and Science is headed by Scott Hagedorn, who was until recently Annalect’s CEO. Read more
Where Have All The Planners Gone?
22 April 2016
One of the questions that struck me at Mediatel’s recent event on planning was just why so many planners have left agencies over the last few years. Read more
Let’s Hear It For The Planner
14 April 2016
A version of this post appeared on Mediatel’s Newsline on April 5th
Pity the poor communications planner, buffeted this way and that by the latest fads and the hottest trends, by variable research and more and more data, by clients who it seems want more and more for less and less, and by traders who ignore their beautifully crafted plans to buy whatever they fancy from anyone prepared to give them a deal.
The New Shape of Agencies
07 April 2016
It’s become common-place to criticise agencies for not changing their business model, as if this was the sort of thing anyone could do between breakfast and lunchtime.