Trouble Ahead for Dentsu Aegis

Disclaimer: I worked at Aegis for 6 years from 1994 – 2000.

 It has not been a good few weeks, months or even years for Dentsu Aegis Network and its constituent parts. Last week Dentsu in Japan admitted that they have been over-charging a large number of their clients (111 is the current number but that could rise), including Toyota for online advertising. This has reportedly been going on for a number of years. Dentsu are admitting guilt since 2012; one of my ex-client contacts suggests it goes back a good 10 years before then.

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McDonald’s and Omnicom

Returning from a short break it seems from reading the various reports on the Omnicom win of McDonald’s in the USA that a recalibration of the agency/client business model has snuck up on us. Read more

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Even Bloggers Need to Keep Quiet Sometimes

No Cog Blog this week as we’re away on a short break. Back next week.

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Wondering About Omnicom

You have to admit it: Omnicom has been on a bit of a run. Read more

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