27 October 2016
Disclaimer: Although I will be chairing a session at the asi Conference mentioned here I have no commercial interest in either asi or the event.
Last week’s post touched on the importance of accurate, independent audience measurement. The reasons are clear; the joint industry or JIC system, used widely except in the USA (where a collaborative approach comes to much the same thing) may date back years but it has without question benefited the industry as a whole.
20 October 2016
People in media agencies are sometimes guilty of the sort of short-term behaviours they hate in their clients. Look online, or in the trade press and you’ll see a queue pontificating on the latest gadget, the newest tool, or today’s management insight.
10 October 2016
Anyone who ever glances at Linkedin will know that in amongst the recruitment requests, the company updates, the PR boasts and the occasional useful link are numerous thought pieces telling us all how to do our jobs better.