It may seem an odd time to praise the research industry. After all, when it came to the two most significant public votes this year (the EU Referendum here and the US Presidential Election there), the market research industry managed to call both wrong. It’s hardly that they were even multiple choice, both were in effect ‘yes’/‘no’ questions. Read more

Last week in the UK, Lego, prompted by an online consumer campaign called Stop Funding Hate put out a statement that they would no longer be doing business with ‘The Daily Mail’. The campaign described the newspaper’s editorial position thus: (they) “create a distrust of foreigners” and “blame immigrants for everything”. Read more

The first element within the ANA’s enquiry into agency rebates and other alleged malpractices was published back in June and contained the results of 150 confidential interviews with media practitioners. Its conclusions may have surprised many advertisers but I am yet to find anyone with an agency background who was shocked by the findings. Read more

There are indications that working in advertising agencies/media agencies isn’t as much fun as it used to be. Whilst it’s easy to say that that applies to almost any endeavour, there are reasons for those of us who care at all for the future of the industry to be concerned. Read more