Trust is a pretty simple concept – either you trust someone or you don’t. If you do, then a handshake like the one that formed the only ever contract between Arnold Palmer and Mark McCormack could be all you need.

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Sometimes revolutions sneak up on you; eras end and no-one even notices until one day you open their eyes and, well who knew? Read more

Last week’s Cog Blog was enthusiastic in its praise for the speech given by P&G’s Marc Pritchard to the IAB leadership conference. We weren’t the only ones – Pritchard’s speech received rave reviews all over the world, with Mark Ritson calling it ‘the most important marketing speech in 20 years’. Read more

I grew up on the Procter and Gamble account.

For a media planning director in a newly appointed roster agency, P&G was scary. The established roster had some of the best media people in London, one of whom (John Perriss, then at Saatchi, soon to be the founder of Zenith) talked to me about what it was like to work on what he described as ‘the world’s best client’. Read more