The Google/YouTube problems concerning ad placements rumbles on. More ink (or should that be pixels?) has been consumed on this than on almost any other recent media story in a rush to apportion blame.
Lessons from Google’s Woes
24 March 2017
There’s really only been one media story this last week, and that’s the industry’s reaction to Google inadvertently placing ads alongside various deeply inappropriate YouTube videos.
Shades of Grey
16 March 2017
Writing a blog exposes you to all sorts of reactions – from complimentary through well-informed criticism and on to rude. Fortunately, by far the majority of people who respond to me aren’t rude; we may not agree but at least we can be civil about disagreeing.
Industry Arrives at a Consensus on Online Advertising
09 March 2017
It seems that the industry has at long last come together. We can all agree on one thing. There is a lot wrong with online advertising.
Data Lessons from Politics
02 March 2017
This week’s ‘Observer’ newspaper carried a lengthy piece on the work of Cambridge Analytica during both our EU Referendum campaign, and the US Election.