It wasn’t so very long ago that the industry’s trade press was full of articles berating the agency community for being resistant to change. The common thread being that in a world that is changing so fast the agencies were lagging behind.
Why BARB is Right
18 May 2017
It is rare for arcane audience measurement issues to take centre stage, but that is just what has happened in the UK as YouTube has had its attempts to join BARB, the joint industry service responsible for measuring TV audiences rejected.
Supporting the News
11 May 2017
The great thing about being an easy come easy go blogger is that you are in a position to do your best to argue a point without having the onerous burden of actually having to put into action whatever it is you’re discussing this week.
Paying for Planning
04 May 2017
Who should pay for communications planning? Why are advertisers apparently so set against the idea of paying network agencies for a service most know full well is an essential part of any campaign?