Hello – there is no Cog Blog this week as I’m on a short break. Back next week. I’m sure you’ll muddle through…!
Rethinking Audience Research
23 June 2017
It seems that everything these days has to be interpreted as black or white, good or bad, right or wrong. There’s no room any more for good old grey. This is not healthy; extreme positions mean there’s little room for discussion or constructive debate.
Election Lessons
16 June 2017
For the benefit of non-UK readers, last week we had a General Election. The Cog Blog is a politics-free (and click-bait-free) zone. We have never stooped to the classic ‘5 things you can learn from..’ trick, but for once there are some interesting lessons to be learned from the way our main political parties conducted their campaigns.
Mergers and Closures
08 June 2017
GroupM has announced that they intend merging two of their four media agencies, MEC and Maxus into one as yet un-named entity in order to release the funds needed to invest in the digital agency Essence. This raises some interesting questions.
A Matter of Fact: Giving a Damn
01 June 2017
Today the IPA (the UK ad agency trade body) and ISBA (the UK advertiser body) unveiled a joint initiative to highlight the need for accountable, transparent media audience data specifically within online media forms.