Last week’s Cog Blog discussed Accenture’s development of the next generation of product placement. This post explores more broadly how the management consultancies are extending their marketing services offering, thus challenging existing agencies.
Enter Accenture With Mousetrap
24 August 2017
It seems product placement is about to get sexy. Someone will without doubt invent a new phrase for it. I’m off to trademark VPI, or Virtual Product Integration. Read more
Agency Reboot
15 August 2017
Michael Farmer, strategy consultant to several agencies and author of ‘Madison Avenue Manslaughter’ wrote an interesting piece on MediaVillage.com the other week in which he pointed out that even though the ANA has been (correctly) criticising agency practices for the last couple of years the agency’s own association, the 4A’s has hardly been robust in putting up any kind of counter argument.
Facebook Struggles On
03 August 2017
Procter and Gamble has been at the forefront of calling out agencies and digital platforms for their lack of transparency – contractual and financial in the case of the agencies, measurement-wise in the case of the major platforms.