A UK campaign group called Stop Funding Hate has called on major advertisers to boycott certain newspapers, notably ‘The Daily Mail’, ‘The Daily Express’ and ‘The Sun’. This mirrors the actions of a similar group in the US called Sleeping Giants who have been particularly focussed on Breitbart.
Describing Toast to a Martian
21 November 2017
Everyone’s an expert in two things, their own job and advertising. Everyone has a point of view and at a time when we all have a social media presence it’s easy to confuse that with being an expert.
Conference Time
06 November 2017
Later this week I will be doing my annual chairing stint at the asi conference in Nice. This will as usual see the cream of the audience measurement world (yes I know, and me) gather to discuss a topic which in recent years has moved from the media back office to (if not centre stage) then certainly closer to the spotlight.