Facebook is having a bit of a moment – and not in a good way. Users are apparently falling away, rumours swirl around Russian FB ads/influence over the US (and maybe other) election(s), Edelmen has concluded that ‘social media news’ is not to be trusted, the AdContrarian is calling for Mark Zuckerberg to go, and Unilever’s CMO Keith Weed is, as we said last week suggesting that his business will no longer “Invest in platforms that do not protect children or which create division in society and promote anger or hate.”
Planning Collaboration versus Buying Confrontation
15 February 2018
A couple of weeks ago the Cog Blog commented on the growing importance of planning to the network agencies as they strive to replace the grey revenues lost to the era of transparency.
There’s No Monopoly on Good Ideas (and Other Cliches)
09 February 2018
If you’re a dedicated LinkedIn user, you’ll know that posts detailing ‘lessons from my extensive experience’ are hardly in short supply. It’s remarkable how many life-coaches there are out there. Given the mass of free advice it’s extraordinary that anyone, anywhere ever fails at anything.
Pitches Signal Trouble for Some, Change for All
01 February 2018
It is often said that pitches are the lifeblood of the agency business. Right now there must be quite a few agencies who could do without all the excitement.