For some while now there has been talk that the UK’s major publishers need to collaborate in some way to compete with the likes of Facebook and Google. The case is obvious – ad revenue has been migrating to platforms who have managed the impressive con trick of persuading content creators to provide them with material at a fraction of its worth.
HP Sauce
21 June 2018
No, I’m not in Cannes, thanks for asking. One of the advantages of being your own boss is that you can choose to avoid such colossal bullshit-fests. Of course, there are diamonds in amongst the rubbish but I’m at that stage where I prefer to read about them. I would rather watch the World Cup on telly too.
Accenture, Audits, Agencies
14 June 2018
A few weeks ago we featured an interview given by Mark Read, now joint COO at the post-Sorrell WPP in which he stressed the importance of the group focussing more on clients and less on internal matters.
Sir Martin Sorrell and the Paperclip
08 June 2018
‘Advertising is a people business’ and ‘The assets go up and down in the lift each day’ are two of the most popular clichés around. Even (or especially) in this programmatic world and the launch of Accenture Interactive’s media operation – something that incidentally seems to be happening without a huge media name at the top of it. Read more
Accenture – Conflict or Competition?
01 June 2018
Much heat was generated last week around Accenture Interactive’s announcement that they were entering the programmatic media buying business. Social media was full of posts from the media auditor community (Accenture is of course a media auditor, and consultant, occasionally running pitches), as well as much harrumphing from the media agencies.