Facebook hasn’t exactly got a stellar reputation when it comes to numbers. Even the most rudimentary statistics (like how many people are on the platform) seem prone to what might perhaps politely be termed ‘a degree of variation’.
What Are We Like?
11 July 2018
Trinity Mirror’s insight team, working with House51, the strategic consultancy has produced an interesting piece of work called ‘Why we shouldn’t trust our gut instinct’. This looks at the behaviours and opinions of what the authors describe as ‘the people who populate adland’ as against those out there in the wider world.
Castles in the Air
04 July 2018
Last week’s Cog Blog post referred to Newsworks’ upcoming Effectiveness Summit, which has now upped and come. And very good it was too.