Who would be an agency these days? Pitch after pitch after pitch, controversy after controversy, new vendors every time you turn around, competition from (comparatively) new entrants. It’s no life for someone after a quiet life, that’s for sure.
The Past Is All Around Us
19 October 2018
Disclosure: BJ&A has done work for both Suzuki and the7stars
It’s been a good few weeks for the old git community, even the Cynical Old Gits in honour of whom the Cog Blog is named. We’ve had the 30th anniversary of Zenith, the first of the media agencies to be spun off from the old full-service ad agency model; ‘Campaign’s 50th birthday; and only this week the 30th anniversary of the demise of the first real agency I worked in, Davidson Pearce.
This Much I’ve Learned – Part One: Agencies
02 October 2018
I’ve been in the ad business almost 50 years, starting as a messenger in an ad agency in the days when the UK had one commercial TV channel, and no commercial radio stations. Despite myself I’ve absorbed lessons, and so from time to time I’m going to devote the Cog Blog to attempting to summarise a few things I’ve learned.