20 December 2018
A version of this post appeared on Mediatel’s Newsline on December 18th
It’s usual in these future looking pieces to exaggerate both the problems and the opportunities. But it really is no exaggeration to say that 2019 will be a critical year for media agencies – and, in particular for the network agencies.
14 December 2018
A shorter version of this post appeared on Mediatel’s Newsline on 11th December
One of the hoariest clichés you’ll ever hear about the ad business is that the assets go up and down every day in the lift. Even today when the lift is equipped with the latest AI algorithms it’s still the people that make it go.
03 December 2018
I’m not sure when this happened, but whenever it was it seems to be an ever more popular pastime to call out what some identify as fake data.