Everybody seems agreed that the context within which ads appear is an important factor in determining performance. This was not always accepted as being the case. At least it’s progress from the blind following of ever-larger, and ever-more-meaningless numbers.
What Are Agencies For?
14 March 2019
Media agencies are facing a major challenge – from media vendors going direct, and from their clients setting up in-house operations. And that’s to name but two. It’s a good time to ask what exactly are agencies for?
This Much I’ve Learned – Part Two: People
08 March 2019
I’ve been in the ad business almost 50 years, starting as a messenger in an ad agency in the days when the UK had one commercial TV channel, no commercial radio stations and precious little in the way of formal training for budding agency staff. Despite myself I’ve absorbed lessons, and so from time to time I’m going to devote the Cog Blog to attempting to summarise a few things I’ve learned.
This one focuses on people. What follows could have been much longer and included real-life examples (and will be if I ever bother to work this up into a speech!). The first post, on what I’ve learned about agencies is here. Read more