When I was a mere Coglet, two of my formative clients were Kellogg’s and VW. It would be hard to pick two better clients to grow up with.
In or Out Housing
05 April 2019
In-housing, whereby the advertiser takes over certain functions traditionally handled by their media agency is in vogue. The key drivers are the recognition that data is a valuable asset best developed internally, the growth of direct selling by the major media vendors and platforms, the availability of talent, and a lack of trust in certain agency behaviours.