It’s strange to be saying so on a July day widely predicted to be the UK’s hottest ever, but the fact is there really is nothing new under the sun.
On Empathy
18 July 2019
Last year Reach (publishers of The Mirror and Express newspapers) produced a fascinating study into the differences between those in media agencies and the population as a whole. Reach (or rather Trinity Mirror as it was then) summarised their findings as follows: “We discovered that people in ad land unconsciously see, experience and interpret the world differently to large swathes of the UK population”.
Here’s what the Cog Blog had to say about it at the time.
Auditor Evolution Continued
04 July 2019
Last week’s Cog Blog was all about how traditional media auditors need to evolve along with the rest of the media industry. Simplifying ridiculously, this involves a move from the focus being solely on the price paid for executional buys to a more balanced assessment of how best to use the many media options out there.