30 September 2019
DISCLOSURE: BJ&A HAS DONE WORK ON THE KANTAR DIMENSION STUDY MENTIONED HERE
One of the dilemmas we face with online advertising is identifying just where relevance stops and stalking starts. We all want to see ads that are relevant to us and our needs, but to what extent are we prepared to give up elements of our privacy to achieve that?
20 September 2019
My apologies to GroupM for the click-bait title. I could just as easily have substituted OMG, MediaBrands or Publicis Media for the WPP media operation, but that’s what you get if you’re the tallest poppy – you attract all the attention, wanted or not.
12 September 2019
Disclosure: BJ&A has consulted with Kantar Media on the Dimension study mentioned here
It has been reported that both ITV and Channel 4 have been arguing for the maximum number of ads per hour limit to be lifted. Historically the major UK broadcasters have operated at 7 minutes per hour, rising to 8 in primetime. Smaller broadcasters have been known to run to 9 minutes, still way below the EU maximum of 20%, or 12 minutes per hour. In the US, the figure varies by network but averages around the 12-minute mark.
06 September 2019
I grew up on the P&G media account. When I first got involved, I didn’t understand them at all. They had their own processes, their own rules, and even their own language made up of acronyms.