Remember all that fuss about media rebates and transparency? How naughty old network agencies were guilty of hanging on to benefits negotiated with their clients’ money? And how, no doubt following a charabanc ride to Damascus every one of them swore blind that they had put the bad old days behind them and were now focussed on charging their clients open and honest fees just like their role models the management consultancies?
Wrong Address
24 October 2019
You would be forgiven for thinking that we’ve learned our lesson when it comes to bright shiny things. Time was when all a tech business had to do was announce they had discovered that they had the answer to some knotty (and unsolvable problem) and my social media feeds would, along with the trade press light up with ‘informed experts’ praising the solution to the skies. Especially if the ‘answer’ was entirely devoid of detail.
On Political Advertising
14 October 2019
As I’ve said before this is not a political blog, and so what follows should not be seen through any partisan lens. That said, it’s time we thought a bit about the state of political advertising.