Media research has had a bad rap for many years. I have something of an inside track on this as I started my career as a media researcher before moving into comms planning and agency management. Actually, that’s not quite accurate, as pre my research days I had been an agency messenger, but even I could see that that was a career path with limitations.
Audience Measurement – Enter the Advertiser. Part 2: Who Pays?
21 November 2019
The last Cog Blog post referenced the announcement made at the 2019 asi TV and Video Conference in Prague by Phil Smith, Director General at the UK advertiser association ISBA of an advertiser-driven intervention in audience measurement via a cross-media initiative called Origin.
Audience Measurement at the 2019 asi Conference – Enter the Advertiser (Part One)
11 November 2019
The measurement of audiences to media channels is both essential and far too often ignored as a topic by many of those in agencies and ad sales organisations who seem to spend much of their time polishing their oh-so-cool social media personas.