I’ve been meaning to write about in-housing for weeks – but then the ISBA / PwC report and its implications happened and well … you know how it goes. Mind you, the ISBA work has implications for how clients handle their media activities, what if anything they do themselves and what they outsource to their agencies, so here we are at last even if by a rather circuitous route.
Trust Me…
22 May 2020
Disclosure – BJ&A has done work for Kantar Media, mentioned in this post
Last week’s Cog Blog outlined the findings from the ISBA / PwC report into the transparency of the programmatic supply chain, indicating that a large chunk of the average advertiser’s online budget doesn’t arrive at the intended destinations.
Online Ads and the Black Hole
14 May 2020
Last week’s Cog Blog commented on the recently released report from ISBA and PwC on where online ad money goes. The reaction has been, shall we say, extensive.
Where Are All The Agency Experts?
07 May 2020
Last week’s Cog Blog was all about how it seems that far and away the majority of agencies seem to have a blind spot when it comes to following their own advice about marketing during a recession. Most are regrettably silent when it comes to promoting their own values and client offerings.
Agency Lessons from Recessions
01 May 2020
As I’ve commented before here, there are plenty of opinions, articles and webinars on how marketers should go about weathering the coming economic recession. Many of these come from agencies, trade bodies, media owners, academics and marketing consultants; most peddle the line that the smartest plan is to keep spending at a time when the competition slows or stops, thus raising share-of-voice.