‘WFA says it has cracked cross-media measurement’ screamed the headline in ‘Campaign’ last week. The body of the article of course was a lot less hysterical. ‘Campaign’ headlines sometimes err on the side of over-enthusiasm, but this example really doesn’t do anyone any favours.

You may have noticed me banging on about the benefits of experience lately – here – along with a defence of the older adman.

You may very well ask: what do you know? Who are you to lecture the young and vibrant with your talk of the last century, of full-service agencies, of long lunches and longer afternoons?

Things always seem to kick off at WPP when I’m away. In April 2018 (when the Cog Blog was on a break..) Sir Martin Sorrell left his creation. This time it’s some poorly thought-through remarks from Mark Read, Sorrell’s successor that have fired up a number of advertising luminaries over the age of 30.