It’s a mystery why it is that sensible, smart people so often see things in absolutes: black or white, right or wrong, win or lose, media or creative. Surely the concept that teamwork is generally a good idea is not that hard to grasp?

For the last seven and a half years the Cog Blog has provided a weekly platform for me to rant on about this or that pet hate, to vent on what I see as industry wrongs and injustices, to amplify others’ good ideas, and to comment on the latest tit and tattle. To be honest, most of this really doesn’t make a great deal of difference in the overall scheme of things – but the subject of this week’s post does.

Disclaimer – I helped the asi team with last week’s annual conference

Last week’s asi conference, the annual get together of the video and audio audience measurement community broke new ground, and not just because it was a virtual as opposed to a physical gathering. It featured a session devoted to the concept of attention; it was the best ‘attended’ event asi has run; it attracted an audience from a number of disciplines beyond pure audience measurement; and it generated a wider, and a more lively debate than usual (and most asi’s in my experience are good at debate).