Back in the olden days when people actually went to meetings, a common client refrain when the planners unveiled their thinking and the creatives the executions was: ‘Yes, but is it campaign-able?’

This week has seen the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities.

GBNews has been dubbed our very own version of Fox News in terms of that channel’s political leanings. Whether it is or not isn’t the point of this post; the Cog Blog tries to steer clear of political comment.

Levels of attention, what that notion means in relation to ads, and how we should go about measuring it is having a bit of a moment. Hopefully it will be a moment that lasts years as this is clearly an important issue and raises matters of principle in how we go about the business of placing and evaluating advertising.