This week’s post is in the form of a Q&A in which I opine on a number of matters apparently of great import to our industry (based unscientifically on frequency of appearance in my social media feeds).

And other stuff that bugs me.

These are turbulent times for the usually stable and insulated world of audience measurement. Some of this is about blaming the messenger (I would say a lot of the current US debate around Nielsen comes down to a desire to push bigger numbers into the buying market), but a far more significant debate is taking place around control and funding.

DISCLOSURE: BJ&A IS A FOUNDER OF THE CRATER LAKE COLLECTIVE MENTIONED IN THIS POST

I am, as those who read The Cog Blog regularly know, a fan of keeping things simple. I believe that life is complicated enough without us adding to it by using long words where shorter ones will do, or inventing technologies that nobody except those doing the inventing want or need.