Everyone is an expert in two things – his or her own job, and advertising. This is hardly a new thought; nor is it particularly original. Everyone has an opinion. We might as well be politicians. Or football managers. 

Lord Northcliffe, the UK newspaper tycoon who owned ‘The Daily Mail’ famously said: “News is what somebody somewhere wants to suppress; all the rest is advertising.” An unknown consumer said: “It’s all advertising, isn’t it?”

One of my favourite quotes comes (of course) from Jeremy Bullmore: “People build brands the way birds build nests. Through the straw and scraps they chance upon.” Note, it is people who build brands.

This week’s post builds on remarks I made from the stage at last week’s asi Audience Measurement Conference in Nice. 

I make no apology for revisiting material I shared when we last met in person in 2019. We are not progressing sufficiently in addressing the big issues, and we need to ensure we protect the consensual principles we have applied to the majority of industry audience measurement for decades. 

I felt that then, I feel it now.