For the last few Christmases the Cog Blog has published, as our last effort of the year, a post based on a fairy story. Hope you enjoy it.

Once upon a time there were two children, a brother and sister called Pronsel and Gratel. They lived with their parents in a little village on the edge of a forest.

One hundred years ago McCann Erickson was founded on the positioning ‘Truth Well Told’; although when that line was first written I don’t suppose anybody labelled it as ‘a positioning statement’.