Disclaimer: BJ&A is a Founder Partner in the Crater Lake Collective, mentioned here
One of the best, and most under-rated publications in the ad industry is a booklet produced under the auspices of three trade bodies – the CIPS (procurement professionals), the IPA (agencies) and the ISBA (advertisers). Written by an outstanding agency planner, Marilyn Baxter it’s called ‘Magic and Logic’.
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