This post is based on an article in The Media Leader published on 23rd October 2023

I didn’t go to Adwanted’s ‘The Future of Media’ event the other week – it seems inappropriate for an old guy who started his career in the full-service era to attend anything with ‘future’ in the title. As one delegate put it: “This is The Future of Media, not the future of 1980s ad agencies.” 

I did consider titling this post ‘The Future of Agencies?’ With a question mark. As in: ‘Is there one? But on reflection I settled on the above. There is a future, but my old friends and colleagues need to get their skates on.