Earlier this month I chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on my opening remarks.

This session is all about looking at the world of audience measurement from an advertising, and advertiser perspective.

I believe we are fast approaching a tipping point. We have for years inhabited a world within which the most important, some would say the only thing that mattered was how many ‘somethings’ you bought, and at what price.