Leo Burnett is no more, the agency now part of Publicis Groupe is being merged with Publicis Worldwide to form Leo.

So what?

In my office hangs a six-word, framed message. It was given to me in 1990 at a Leo Burnett company strategy meeting at which I had spoken about the threat to the traditional advertising ecosystem posed by what were then known as media independents. The message was written by the agency’s creative leadership, after Ogden Nash. In its entirety it reads:

“Don’t worry media. We need ya.”