Royal Babies, Cricket, Golf and Box Sets
23 July 2013
As an addendum to yesterday’s Cog Blog post, here’s a link to some of the topical ads appearing in today’s UK newspapers.
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1192301/warburtons-coca-cola-ryanair-among-brands-making-royal-arrival/?DCMP=EMC-CONBrandRepublicdailynewsbulletin
1 Comment
The issue here is that what the media buyer sees is a way to build ratings, often as part of a packaged ( agency)airtime deal, and the creative team don’t create for context, and the agency traffic people just rotated existing copy. To use context, so you engage and not avoid, you need to stop employing old style thinking and create messages for the real world context they have to appear in, which is not a screen in an agency presentation room.